Product and Lifestyle with Proper Goods Club

This recent project with Proper Goods Club created a collection of warm, original images for their upcoming brand and website launch.

Proper Goods Club needed standout visuals that would represent their elevated aesthetic and showcase a selection of their premium furniture pieces. Our goal was to deliver brand imagery that felt true to their style—refined, intentional, and design-forward.

We shot over two half-days in two unique locations, carefully crafting images that told the story Proper Goods Club wanted to share. Each image was thoughtfully styled to highlight both the furniture and the mood of the brand.

The final collection served as a foundation for their launch.